Section 193F.16.6. Factors to consider.

Among the factors the board may consider when determining the amount of civil penalty to impose, if any, are the following:

        1.            The time elapsed since the unlawful practice occurred.

        2.            Evidence of reform or remedial actions.

        3.            Whether the violation is a repeat offense following a prior warning letter or other notice of the nature of the infraction.

        4.            Whether the violation involved an element of deception.

        5.            Whether the unlawful practice violated a prior order of the board, court order, cease and desist agreement, consent order, or similar document.

        6.            The clarity of the issue involved.

        7.            Whether the violation was willful and intentional.

        8.            Whether the nonlicensee acted in bad faith.

        9.            The extent to which the nonlicensee cooperated with the board.

        10.           The circumstances leading to the violation.

        11.           Whether the amount imposed will be a substantial economic deterrent to the violation.

        12.           The economic benefits gained by the nonlicensee as a result of the violation.

        13.           The severity of the violation and the risk of harm to the public.

        14.           The interest of the public.