Section 185.16.16. Participation in seminars and retail association activities.

An industry member may provide educational seminars for retailers regarding such topics as merchandising and product knowledge, tours of alcoholic beverages manufacturing facilities; however, an industry member is prohibited from paying a retailer’s expenses or compensating a retailer for attending such seminars and tours.

         16.16(1) An industry member may participate in retail association activities in the following manner:

            a.               Display its products at a trade show or convention.

            b.               Rent display booth space provided that the rental fee is not excessive and is the same paid by all exhibitors.

            c.               Provide hospitality for the persons attending the trade show or convention. The hospitality provided by the industry member shall be independent from association-sponsored activities.

            d.               Purchase tickets, attend functions, and pay registration fees, provided that such payments are not excessive and are the same paid by all exhibitors.

            e.               Pay for advertising in programs or brochures issued by retail associations at a convention or trade show, provided that the total payments made by an industry member do not exceed $155 per calendar year to any one retail association.

         16.16(2) Reserved.

This rule is intended to implement Iowa Code section 123.186.

[ARC 1992C, IAB 5/13/15, effective 6/17/15]